Category Archives: bama513

Customer Service – You Are Doing It Wrong!

As I’ve been taking this Digital Marketing class over these past six weeks, I’ve started to pay attention to my experiences as a customer in a different way. Instead of being just annoyed/delighted by the bad/good service that I receive … Continue reading

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Urban Native Magazine – Digital Storytelling and Community Building

I recently read about Urban Native Magazine in the Financial Post. It was started by Lisa Charleyboy, a storyteller, blogger and tweeter turned magazine creator. From the Post article: Identified as an aboriginal millennial to watch by Huffington Post, it’s clear … Continue reading

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Social Media and Social Determinants of Health

Given my interest in Public Health and the social determinants of health, and the fact that I’m currently taking a class on digital marketing, including social media, the National Collaborating Centre for Determinants of Health (NCCDH) 1I had initially put the … Continue reading

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Dr. Dan Gillis Talks “Farm To Fork”

I enjoyed doing that last interview so much, I decided to do another! This time, I interviewed Dr. Dan Gillis, an Assistant Professor and Statistician at the University of Guelph who has had some  great success getting a project off … Continue reading

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Interview with Tod Maffin, Digital Marketing Strategist

Tod Maffin has been doing digital marketing since before most people even knew what the Internet was. One of his early projects in this area, for example, was when he worked at the PR firm Haibeck Group, and he created … Continue reading

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Brain Science and Brand Trust

Last weekend in my Change Management class, we learned that using social media causes a release of oxytocin, a hormone that is known as the “trust molecule” or the “bonding molecule”, because it’s released when we interact and bond with … Continue reading

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