Category Archives: marketing

Customer Service – You Are Doing It Wrong!

Posted on November 30, 2013 by Beth

As I’ve been taking this Digital Marketing class over these past six weeks, I’ve started to pay attention to my experiences as a customer in a different way. Instead of being just annoyed/delighted by the bad/good service that I receive … Continue reading →

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Dr. Dan Gillis Talks “Farm To Fork”

Posted on November 17, 2013 by Beth

I enjoyed doing that last interview so much, I decided to do another! This time, I interviewed Dr. Dan Gillis, an Assistant Professor and Statistician at the University of Guelph who has had some  great success getting a project off … Continue reading →

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Brain Science and Brand Trust

Posted on November 9, 2013 by Beth

Last weekend in my Change Management class, we learned that using social media causes a release of oxytocin, a hormone that is known as the “trust molecule” or the “bonding molecule”, because it’s released when we interact and bond with … Continue reading →

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