Category Archives: marketing

Customer Service – You Are Doing It Wrong!

As I’ve been taking this Digital Marketing class over these past six weeks, I’ve started to pay attention to my experiences as a customer in a different way. Instead of being just annoyed/delighted by the bad/good service that I receive … Continue reading

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Dr. Dan Gillis Talks “Farm To Fork”

I enjoyed doing that last interview so much, I decided to do another! This time, I interviewed Dr. Dan Gillis, an Assistant Professor and Statistician at the University of Guelph who has had some  great success getting a project off … Continue reading

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Brain Science and Brand Trust

Last weekend in my Change Management class, we learned that using social media causes a release of oxytocin, a hormone that is known as the “trust molecule” or the “bonding molecule”, because it’s released when we interact and bond with … Continue reading

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